8/28/2023 0 Comments Teleprompter rental michael![]() ![]() Marketing the ‘who you are’ more than the ‘what you do’ Header photo “heart made out of camera lenses” by Heather Liebensohn at Zen Mantis Make your first impression before you walk in the room, and the real you will always comes across loud and clear. No matter how you do it, put your “why” video on your LinkedIn profile, on your website, in your email signature, and send it ahead before every meeting. I go into depth about how to film a conversation, what to talk about, and what to do with it afterward in the short book, How To Connect: A guide to creating content that resonates with your ideal client. There are pros and cons to both directions. It can be edited, adding in other imagery, your logo, music, etc or just kept raw. This can be done simply using a phone or shot with multiple camera angles by a pro. It may be helpful for the same friend you filmed this with to review the recording with you. You want your why to resonate without actually naming it, and often it’s a look or the way something is said that speaks louder than the actual words. Make note of the times on a piece of paper. It’s ok to plan talking points and questions, but don’t script anything. Pick a friend, colleague, partner … someone who really gets you, who you can geek out with about what you do for a living, and completely lose track of time. It’s who I am – and it comes out in how I show up at meetings, how I talk on the phone, and how I write emails.Įxcept on the days when my own selfish agenda and desires overshadow my why, and in that moment, the person I’m talking to never gets a glimpse of the authentic me. I needed something more important than ME to focus on.īut, I can’t really explain what my why is. It was never about glad-handing and fancy lunches, it was about getting out of my self. I had found my why, and I began valuing relationships. I began to care deeply about what I was doing, and in turn, about what they were doing. Not just helping their business, but helping them. I saw how the service I was offering had the potential to make a difference in their lives. I was now selling to other business owners, getting to know them – as people, not prospects. It wasn’t until a number of years later when I started my own business that I “woke up” and understood. But I was completely in the dark about the relationship part, and I struggled to hit my numbers while I watched others in my industry work half as hard and make twice the money.īecause every move I made was transactional. And I had more integrity than that! So, I hunkered down, focusing on being better, technically, than everyone else. ![]() I thought it was about hanging out on golf courses, schmoozing with people, and kissing ass to make a sale. “It’s all about relationships!” Man, that statement used to aggravate me early in my career. 3 steps to always make the right first impression
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