![]() Deliver exclusive and unique contentĭoes your current newsletter just regurgitate everything that your company is doing on your blog, social media or website? Your newsletter should provide your audience with something they can’t get from your other channels. Talk about what your readers can expect in the upcoming newsletter and why they should sign up. For example, you may want to use Twitter and Facebook for photos and GIFs, and Instagram Stories to include some live action. Take advantage of the different formats that are available for you to use. We’re intrigued by Mention’s use of social media to promote their newsletter. The Hustle is a great example of a newsletter that’s all about presenting interesting trending topics in a casual, catchy, and digestible way. But you can also grab your readers’ attention by making the writing brief and punchy. The simplicity of engaging newsletters is key to their readability. We’re all busy people and we find ourselves spending less and less time going through our inboxes.īecause your audience will spend less time reading an email than a blog post or a white paper, they need to understand the point of your newsletter as soon as they open it – keep the content simple and straightforward. Does it make sense to have your product updates in the same newsletter as your top tweets of the week? Once you decide on your focus, stick to it so your readers know what to expect every time. An easier way to find out? Ask! Conduct a survey to ask your existing subscribers what they would like to see in your newsletters.Īs mentioned earlier, most newsletters try to do too many things at once. One way to figure out what to focus on in your newsletter is to test different versions of them. ![]() Try and get a good idea of what your audiences are interested in, what industries they work in, and what topics they care about so you can write content that’s relevant to them. It’s important to know who your readers are so you know who you’re writing for. Look here for several great newsletter content ideas for ecommerce, tech, blogs, food, and drink. But figuring out what type you should create and what content should go in it is also the hardest part. The focus of your newsletter is crucial to its level of engagement. Pick one to implement in your next newsletter, and go from there. 10 newsletter best practices to punch up your emailsĪnd now, here are ten email newsletter best practices you can start working on today. We won’t be getting into these basic steps in this post, but you can check out Mailjet’s newsletter creation guide for a step-by-step tutorial. This includes setting your objectives, identifying your target audience, and deciding on the visual style of your newsletter. Of course, before you do anything else, you’ll first need to define your newsletter strategy. In this blog post, we’ll share 10 best practices for creating newsletters that focus on these elements. Without these characteristics, your newsletter won’t be able to draw a consistent and engaged readership. Valuable: It teaches the reader or provides them with something they find useful. Interesting: It entertains, educates, or delights the reader. Relevant: It relates directly to the reader’s industry, interests, and topics they care about. But to sustain that, you need to make sure your email newsletters are built around three essential qualities: Think about a recent email newsletter you actually read all the way through. What made you read it?Įmail marketing is ultimately about revenue – more subscribers should lead to an increase. The essential elements of all engaging email newsletters If this is the case for your newsletter, you may want to step back and take a look at why it isn’t engaging to your readers. Otherwise, you won’t see good open and engagement rates. Once they open it, they also need to understand quickly what they should focus on and which calls-to-actions (CTAs) to take. When product updates are sandwiched between blog posts and random promotional offers, your newsletter loses its focus.Īudiences need to get what your newsletter is about as soon as they read the subject line. ![]() Some marketers think creating engaging newsletters is all about packing them with tons of content, but we’ve all seen examples of ones that try to do too much. Good email marketing newsletters can guarantee constant website traffic, signups to webinars, other event registrations, and product sales. However, newsletters are only effective if they are well designed and perfectly executed – which is easier said than done. They’re personal, targeted, and consistent. Sending regular emails keeps your subscribers thinking about your business and how your products and services can help them. Newsletters are a foundational way to stay relevant with your audience.
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